How To Track Email Open Rates And Link Clicks Using WP Mail SMTP
If you are a WP Mail SMTP user or you are going to install it on your website, then read this.
Today, I will share some new features of WP Mail SMTP that will get you more advanced data. I’ll show you how you can track email open rates and link clicks using WP Mail SMTP.
What is WP Mail SMTP?
WP Mail SMTP is an advanced WordPress email sending plugin that lets you send emails directly from your WordPress dashboard.
It forces the WordPress wp_mail() function to use SMTP instead of the PHP mail() function.
This plugin does not just solve your sending mail problems, it also has many great features that will make your email journey a lot smoother.
Why Should You Use Email Tracking Features?
Why shouldn’t you? Everybody wants to know if their emails are effective or not. Normally, you would want to know if people are opening your emails or not. Also, you need to know the click rate of your sent emails. This helps to utilize the effectiveness of your promotional mail and strategy.
Using this awesome WP Mail SMTP feature, you can easily track all of these. Apart from that, it will also help you if you are facing problems receiving emails and notifications from your WordPress dashboard.
There are many bloggers out there who are claiming they aren’t receiving any notifications or email notifications from their dashboard. I personally faced that issue too. But, this WP Mail SMTP quickly solved that problem for me.
How to Install WP Mail SMTP?
Installing WP Mail SMTP is pretty simple. It has both free and paid versions. But, you need to purchase their pro plan in order to enable the mail tracking feature. Their “Pro” plan provides many great features like White glob setup, open and clicks tracking, weekly email summaries, manage notifications, pro addons, etc.
However, for purchasing the plugin, go to WP Mail SMTP
After that, sign up using your details and purchase the “Pro” plan.
Once you purchased the plan, you can download the plugin from there. After downloading, head back to your WordPress dashboard.
Go to Plugin>> Add Plugin>> Upload
After installing, click on Activate.
That’s all.
How To Track Email Open Rates And Link Clicks Using WP Mail SMTP
For enabling the feature, simply turn on email logging, enable tracking. That’s all. Check the below image:
It also lets you:
- Save Email Attachments
- Resend WordPress Emails
- EML Export
- Network Aggregated Email Log
Final Thoughts
WP Mail SMTP is a very useful plugin for those who are looking for an easy way to control and solve their SMTP issues. This is a huge feature update of WP Mail SMTP. You have to just purchase their “Pro” plan. That’s all. You get these awesome mail tracking features on your end. Besides, their paid plans are quite affordable comparing to others. I would strongly recommend this awesome plugin.
However, share this awesome feature announcement with your friends by sharing this article. Good Luck.
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