Formidable Forms Review – Buy or Not ?

Review of Formidable Forms

4.5 months ago I was working on a Forex trading website for my client. Had to deal with complex forms that have calculators, can take decisions based on visitors input and stuff. That is when I came across Formidable Forms and have been using it since. Never really planned to review this tool as there are plenty of reviews already available on the internet. But due to popular demand, here I am with a full-fledge Formidable Forms review.

Formidable Forms Review Starts from $49.50



  • Ease of Use
  • Reliability
  • Customer Service
  • Value For Money

Is it for you?

Now the important question. Who would enjoy and benefit from Formidable Forms? I will tell you who would not. If you are doing simple forms like collecting email or contact information, using Formidable Forms would be overkill. You are better off using a Free Form Builder like Contact Form 7.

Now if you

1. Need professional looking superior quality forms.

2. Need to take various input from your visitors and manage them well.

3. Need advanced features like multistep forms, Zapier Integration or conditional logic.

5.  Want an all-in-one form builder that can help you build and style forms, respond, collect payments, use form data, or integrate with other third-party platforms.

You may want to give it a try.

Things I liked

Ease of Use

Formidable Forms - Ease of use

If you can do it with a WordPress website, you won’t have any problem working with Formidable Forms. The drag and drop feature allows anyone to create beautiful forms in no time.

However, there are things I am not particularly fond of about the learning curve that I will discuss in the next section.

Conditional Logic in Forms

This is one of the most amazing features of Formidable Forms. Your forms can make smart decisions based on what input it gets.

For me I was able to put our entire workflow of choosing a currency like USD or GBP, selecting other details for performing a trade, calculating the fee and finally collect the payment all in one form. It’s pretty crazy what you can do with forms these days.

Customize Forms On the Go

Formidable Forms also allow users to change the appearance of already built forms on the go. It really helps in doing AB testing and improve upon the feedback.

Pricing and Calculated Fields

The ability to add calculations to the form and collecting payments really helps in case you are doing anything related to payment be it e-commerce, donations or simply giving a free quote.

Customer Support

This is the thing I admire Formidable Forms for. They have been really helpful and have often gone out of the way to help me use their product better like making some HTML tweaks. A great team that really wants to serve their customers. You can’t really ask for more in terms of customer service.

14 Day No Questions Asked Money Back Guarantee

There are four plans Formidable Forms offer the Basic Plan (49.50/year), the Plus Plan (99.50/year), the most popular Business Plan (199.50/year) and finally the ultimate Elite Plan (299.50/year).

Formidable Forms is quite confident in their product and offers a 14 day no questions asked money-back guarantee. So if you really don’t want to commit financially without trying it out, I would recommend hopping right in and making use of the 14-day money-back policy.
Easy Integration with Third-Party Platforms
Formidable Forms integrate with all the platforms of your choice. The platforms include Stripe, PayPal, Zapier, WooCommerce, MailChimp, API Webhooks and hundreds of other tools/platforms. This integration ecosystem has been helping me to use it in the majority of my projects these days.

Things that I didn’t like

Very Limited Free Version

There is a free version of Formidable Forms which can do some of the things with most of the amazing features behind the paywall. They could have offered a bit more in their free version. That is to say, there are better alternatives if you are looking for a free WordPress Form Builder.

Slightly Steep Learning curve

You can do simple and moderately advanced tasks on the go in Formidable Form Builders. However, there are some really advanced features like no other that formidable offers and you have to do a bit of learning to fully utilise them.
In case of minor tweaks and styling, you might even need some HTML and CSS knowledge. So, yeah, its learning curve is slightly steep.

A Bit Pricey

Formidable Forms is a bit pricey compared to some of its alternatives. However, they provide way more value than they charge making it a really great deal.

What others are saying

I got my hands on formidable forms because of a recommendation from one of my friends. And like any other smart consumer, I checked out the reviews just as you are doing now.

Apparently, people who used it have the same opinion “a bit pricey but counting in the features that no other form builder provides, a great deal ” It is one of the highest-rated form builders with an average rating of 4.5 or more in major platforms like WordPress Org or CapTerra.

Formidable Forms has more than 300,000 businesses as paying customers and works with brands like Apple, Audi, H&M, or Dominos. If the product is good enough for them, it’s probably good enough for you. Nowadays, It is common knowledge that Formidable Forms is indeed the most advanced form builder available in the market.


For any need, there is always more than one product in the market. If you are not convinced to try out Formidable Forms, you can look into other alternatives like WP Forms, Gravity Forms, or Ninja Forms. They are pretty good too.

For a free alternative, go for Contact Form 7

Features you Might Like

Formidable forms features

Integrated Views

Lets you convert the responses into calendars, views, listings and make amazing front-end contents.

Repeater Fields

Helps collect multiple sets of data like the registration, events, or work history.

Dynamic Fields

Helps you fill in the fields with saved entries, user metadata, or other information.

Tons of Form Templates

Formidable Forms likes to focus on the speed and ease of operating along with a range of functionalities. You can choose from tons of prebuilt templates to create professional forms in seconds.

Easy Customization

This is for my fellow developers. You can add great customizations with your HTML and CSS knowledge and work with 125 hooks and customizable.

Online Calculator

You can get instant online estimates and advancement of options with a few clicks. A great choice for e-commerce stores or businesses that deal with numbers.

Smart forms with Conditional Logic

Nobody does it better than Formidable Forms in case of making forms with complex functionalities. With the help of conditional logic, you can show questions, brand forms validity of the notifications based on the responses from the visitor.

These are just a couple of features on top of my mind. To talk about all of the features it has, it would take another 5000 words which I don’t want to write and you wouldn’t care reading either.

If you want to access the most advanced form builder plugin in the market and pay a little more, Formidable Forms is the thing you are looking for. However not everyone needs all the world’s perks and features in their WordPress site, and in those cases, it is reasonable to subscribe to more affordable standard alternatives.

And that’s it, that’s the whole Formidable Forms review. Hope it helps you make an informed decision. Have a good day.

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2 thoughts on “Formidable Forms Review – Buy or Not ?”

  1. Pingback: 3 Best Contact Form Plugins to Use With Mailchimp - Tech Battler

  2. Pingback: Using Calculators to Generate Leads. Is this even possible? - Tech Battler

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